Power Up! Retail Success 2-DVD set makes employee selling easy, enjoyable and consistent. We incorporate real world spa working experiences and a solid understanding of customer buying habits into a system that anyone can learn and master. Employees needn’t worry that they’re not natural born salespersons—our simple and quick consultation method takes the fear out of sales and puts the focus on customer service, rewarding your team with impressive retail results.

The first time you work with a new client is the most important. During this appointment your potential lifetime client will be evaluating your knowledge, professionalism, and personal qualities in order to decide whether or not they’ll want to see you again. Not only does this client deserve your very best in hospitality, courtesy, and service, but also the potential for your income to grow substantially with just one new and retained client is at stake. We’ll teach you how to always be prepared to present yourself in top professional form!

Almost 200 pages of the best advice, most comprehensive systems and real-world experience. This is the best resource for opening or buying a day spa.

Two people start a spa.  One made $3,057,679 last year.
The other struggled to make $49,569. Which business is yours?

We can help with your Spa, Medical Spa or Salon.
You know your dream spa has great potential, but you have questions or wish you could get some good advice from people that have been in your shoes?

Never has this been so easy to be successful. For only $129 you get the best possible resource for learning about the spa business. Our workbook includes advice from Master Consultants that have worked with over 400 spas internationally.This includes the cold-hard facts and numbers that every person thinking about opening a spa or salon needs to know! We cover:

Designing from the Customer's Perspective

This is the single most important secret of a successful spa start-up. Simply said, a successful day, medical or resort spa should be designed from the customer’s perspective inward. Nothing matters more than this.

Twenty years of experience has taught us that it takes more than water, marble and marketing to achieve the reputation and sales you need. Today’s clients measure their spa experience by “people performance” as well as visual excellence. In fact, people performance is the leading attribute of a world class spa.

With our help, your new spa will have the design, the financial planning, the services, the management operating system and the employee training that provides what research shows to be the critical key points of customer satisfaction. In short, the five attributes of success.

But strange as it may seem, this approach is a major departure from the methods used by many other spa development companies. However it’s this unique approach that makes our guidance an investment as well as a service.

Five Attributes of Success YOU'LL get from Spa Enrichment Strategies Master Workbook:

1) Spa design: Thought and execution
We stress cost efficiency in build-outs, equipment and facility maintenance embraced by a beautiful and serene atmosphere. Facilities design does not have to come at the expense of client and employee comfort; however, we do stress the spa clients’ preference for privacy and intimacy over grand scale.

We are proud to work with the acclaimed Group West and other designers to produce unique plans solely for your spa. The size of your project is unimportant to us. Our sole purpose is to deliver a design that works within your budget to achieve the goals you have in mind.

2) Financial Planning: Projections, budget and project funding
We have partnered with Wellness Capital Management to provide a full compliment of financial services. Whether you're just looking for initial projections or need a more complete solution such as assistance with project funding or ongoing bookeeping and financial reporting services, we have the resources to make sure your project starts on a sound financial foundation.

3) Spa services programs and protocols: as customers like it
Together, we’ll create a collection of luxurious spa treatments that are uniquely your own from categories that have proven client demand–no guessing. Our emphasis is on personalized care, services that feature more hands-on therapy, and fewer high-tech programs that require excessive floor space and expensive, quickly obsolete equipment.

Our treatment protocols are designed with training and product economy in mind as both will have significant impact on your company’s bottom line performance. The result is a well-trained, efficient, customer-centered service department that you’ll be proud of and clients will love.

4) Employee recruitment and training: the champion of customer satisfaction
Of all the things that affect the quality of your spa’s service and reputation, nothing does more than the people that work within it. Our employee search protocol prizes personal character and adaptability over mere years of technical experience. (Techniques can be taught and mastered, but human qualities are hard-wired and resist change.)

Through a multi-step evaluation process we’ll help you assemble a polished, cooperative and caring team who understands the difference between a job and a profession. Our consultants know that employee performance is dependent upon a deep company commitment to training and leadership. This is a key success element that receives minimal attention in most spas operating today.

Our technical and customer service training programs are the best in the business and one of your wisest business investments.

5) Management training, tools and support: the heart and soul of spa success
Management training is what makes all the difference between business success and failure. Yet, it is often the very thing that spa operations overlook - thinking they already know the answers. Spa Enrichment Strategies knows spa management inside and out; hundreds of spas across the country have experienced significant business increases and enhanced enjoyment of their business due to these programs

You do a great facial and massage, but what else do your clients want? Lasers? IPL? Weight Reduction? Whiter Teeth?

NOPE! Just to feel better!

“...some 48 million consumers say they are going to give nature a helping hand by purchasing anti-aging products in the next 12 months, in total spending over $4 billion.”

Take Control of Their Aging Process
How well you age is determined by your genes and how well your body handles FIVE KEY biological processes, including the continuous repair of DNA that is affected by the environment, less than healthy lifestyle choices and the overall stress of the fast paced lives we live in the 21st century.

+ Increase energy, endurance and focus
+ Protect against free radical damage
+ Improve sleep for optimal cell repair
+ Control blood sugar and body fat
+ Promote healthier skin, hair and nails
+ Maintain optimal immune function
+ Support normal DNA repair

Learn about a revolutionary and genetically-directed program designed to support the key biological processes essential to healthy aging.

The Powered-Up! Front Desk:
Creating a Highly Effective Spa & Salon Reception Team
4 DVD set with training materials

Your front desk staff is one of the most important influences on the profitability of your spa or salon. It is often the first point of contact with your customers, is in charge of your service scheduling, and largely responsible for how smoothly your business flows and operates daily. However, proper front desk training is often overlooked by management, resulting in lost revenues, employee turnover, and customer dissatisfaction.

In this informative 1-day seminar, Keith West-Harrison and Jaya Schillinger will share with you the techniques they have developed over years of training front desk teams. Beyond the computer and cash-handling aspects of job training that you already do now, you and your staff will learn how to turn the front desk into a profitability machine:

Making a good first impression
How to multi-task at the front desk
Sell more of your premium priced services
Fill more of your hard-to-sell appointment hours
Client rebooking techniques
Up-sell with gift certificate packages
Clear out slow-moving retail items at full price!

Dont miss this chance to get the tools you need to train your front desk team! These simple but proven strategies will help you get the most value from your reception staff and will pay for itself many times over with increased revenues. Even this traditionally high-turnover position can help generate the vital income your company needs and youll tap that hidden resource as soon as you get back to business!
Works with Mac and Windows.

POWER UP! Practitioners Business Course (8-DVD set with CD-Rom of materials)
The Spa Career and Personal Confidence Booster

Here it is! A one-of-a-kind learning experience for the success-minded spa professional. Hosted and led by spa retail guru Keith West-Harrison and spa consultant & life coach Jaya Schillinger, this empowering 8-DVD experience will help you to take your practice to the next level of excellence and personal income!

Who says that education has to be a serious affair? We plan to have FUN! Expect to be challenged, to laugh, to grow, and to see your career from an entirely new and uplifting perspective. This is more than a training seminarits your ticket to a better way of life!

Keith West-Harrison is one of the most successful and entertaining sales trainers in the business, and you can expect him to share with you the techniques that brought him success at his New Orleans spa! You dont have to be the most experienced professional or work in the most beautiful spa to become a tremendous success in business, but you DO need to have and follow a great plan. And we have that plan for you!

Jaya Schillinger, specializes in coaching spa professionals to rapidly grow their business through inner and outer excellence. Instead of feeling like you have to sell yourself, all the time, Jaya will help you to capitalize on your unique gifts and win clients over with your authenticity and exceptional customer service. Stop worrying about the competitive spa market, and let us show you how to polish up your skills and shine like the valuable professional that you are!

This is just some of what youll learn during our breakthrough two days together:

• How to improve your personal and career confidence
• Discover your unique niche and how to market your services
• Client psychology: what customers really want from their spa services
• A client consulting technique that will win you top service and retail sales income!
• A personality profiling system that helps you to communicate with different types of customers so they immediately like and trust you.
• How to please any client that arrives late for an appointment with you (and be even happier than if they had come on time!)
• Client rebooking, retail, and referral strategies that will help you build a loyal clientele while also doubling your income.
• The Fame Game: how you, too can become a celebrity in the industry by capitalizing on your own unique talents and creating treatment protocols that newspapers and magazines love to write about!

Power Up! spa professionals are special people, the true achievers in an increasingly crowded field. Spa employers and customers are looking for only the best experts for jobs, advancements and services. Do you have what it takes to go to the next level of knowledge and skill?

Power Up! for Management DVD Set

This 10-DVD set is our advanced program for those that want to sharpen their spa management skills! Even the most experienced managers and directors will find Power Up! extremely valuable and insightful. The Preston Professionals Spa Coaching Team will share with you their vast firsthand knowledge in superior spa and team management that will help you gain control of your employees and lead them to stellar performance! If you've attended other spa management or director training programs in the past Power Up! will prove to be the perfect advanced course for you.

Whether you are currently employed as a spa manager or director, plan to become one in the future, or employ them in your business this powerful and motivating series is sure to become your best investment in a great career!

In this fast paced and entertaining program youll learn:
Service and compensation programs
 A spa business overview: whats hot and whats not for the spa that plans to succeed!
 The spa service menu: planning for the right kind of customer and business
 Spa packages and gift certificatesbeware of the hidden profit dangers!
 Compensation planning: whats fair versus whats affordable

Employee recruitment and training
 Characteristics of an ideal spa employee: what you and they need to agree on
 Recruitment and hiring workshop
 Training programs: the must-do and must avoid rules of employee training
 Service and retail sales skills: A zero-option sales performance standards

Leadership skills
 Understanding the dominant personality type of spa employees, and how to communicate effectively with them
 The firm but fair manager: defining roles, setting boundaries, and being consistent
 How to plan and conduct an effective staff meeting
 Performing employee evaluations, corrective action plans and terminations

Bonus DVDs include:
"Be a spa consultant" and "Mind/Body Spa Services" by Douglas Preston.

Spa Business Plan with Financials

This tool will help you write a thoroughly thought-out business plan, with an understanding of the market, the nature of the business, and how well the business will fit into your particular market. The process of putting together a business plan will force you to take an objective, critical look at your business in its entirety, and will be an operating tool that helps you manage your business better and work effectively toward its success. Your finished business plan will help you communicate your ideas to others and provide the basis for your financing proposal.

This tool will help you define each of the following categories within the business plan:

Table of Contents
Confidentiality Agreement
Opportunity
Company Objectives
Company Ownership
Facilities
Pricing Structure
Market Segmentation
Market Trends
Competitive Analysis
Marketing Strategy Management Summary
Management Team
Financial Plan
Projected Pro Forma
And Projected Cash Flow
Statement of Purpose
Mission Statement
Company Summary
Start-Up Costs
Products & Services Marketing Summary
Market Needs
Market Growth
Competitive Edge
Strategic Alliances
Organizational Structure
Strengths & Weaknesses
Set-Up Costs
Break-Even Analysis

Some Important Statistics:
78% of businesses fail because they lack a well-developed business plan, including insufficient research on the business before starting it.
73% of businesses fail because they are overly optimistic about achievable sales, money required and about what needs to be done to be successful.
70% of businesses fail because they do not recognize or ignore what they dont do well and dont seek help from those they do.

Spa/Salon Job Descriptions

Job Descriptions are needed to ensure that employees understand the job they have been recruited to perform. Job descriptions also help you to decide on the qualifications needed to interview and recruit accordingly, allowing you to hire qualified candidates that will help your facility to run smoothly and efficiently. The follow descriptions are included:

Spa Director
Spa Operations Manager
Spa Reception (Front Desk Agent)
Spa Attendant
Lead Therapist
Body treatment Provider
Spa Prep-Attendant
Salon Services Provider Hair
Fitness Manager
Class Instructor
Spa retail Clerk
Assistant Spa Director
Spa Operations Supervisor
Spa Reservations
Spa Treatment Manager
Massage Therapy Provider
Esthetician
Salon Lead
Salon Services Provider Nails
Fitness Attendant/Trainer
Spa Recreation Attendant

Some Important Statistics:
58% of businesses fail because of an inability to delegate responsibility properly micro-managing work given to others or over delegating and abdicating important management responsibilities.
56% of businesses fail because they hire the wrong people, such as clones of themselves and not people with complimentary skills, friends or relatives.

2 CD set.

Anyone who has had even brief experience in spa management will be an expert in reciting the challenges the position brings: unreliable employees, weak sales, customer and therapist retention–just for starters. That list is usually reviewed with a tone of hardened frustration and defeat. And rightfully so, as the competing expectations of spa producers and managers expand faster than solutions are found and implemented

You can revise the service menu, give raises, and rewrite the mission statement, but without uncovering and treating the prevailing institutional fear in company culture, you’ll make no more progress than if trying to cure an infection with chicken soup. There’s some short-term pain relief, yes, but the silent threat continues to grow and grate at the foundations of the business affected by it. This predicament is one of the most expensive and debilitating that your company can have because everyone involved suffers from it in some way.

Don’t miss this chance to change all the habits that keep you from true success. Now we’ll show you how to end the fear and build a winning team!

This 10 month home-study seminar is the most comprehensive spa management program for those that want to enrich their spa management skills! Get started for just $139*.

Our study-at-home certification program is easy to use. Once you sign up for the certification program and pay just $139 we will send you our first DVD lesson and a luxuriously-bound workbook. Each following month we will charge your credit card only $79 and send your next DVD lesson and binder insert. After you complete the 10 month course you will receive a signed endorsement certificate to show your status as the best trained management in the spa and salon industry! This is the perfect item to add to your resume.

• Even the most experienced managers and directors will find the Spa Enrichment Management Certification Program extremely valuable and insightful. The Spa Enrichment Strategies Coaching Team shares  their vast firsthand knowledge in superior spa and team management that will help you gain control of your employees and lead them to stellar performance! If you’ve attended other  management or director training programs before this will prove to be the perfect advanced course.

Whether you are currently employed as a spa manager or director, plan to become one in the future, or employ them in your business this powerful and motivating series is sure to become your best investment in a great career! In this fast paced and entertaining program you’ll learn:

Service and compensation programs

• A spa business overview: what’s hot and what’s not for the spa that plans to succeed!
• The spa service menu: planning for the right kind of customer and business
• Spa packages and gift certificates: beware of the hidden profit dangers!
• Compensation planning: what’s fair versus what’s affordable

Employee recruitment and training

• Characteristics of an ideal spa employee: what you and they need to agree on
• Recruitment and hiring workshop
• Training programs: the must-do and must avoid rules of employee training
• Service and retail sales skills: A zero-option sales performance standards

Leadership skills

• Understanding the dominant personality type of spa employees, and how to communicate effectively with them
• The firm but fair manager: defining roles, setting boundaries, and being consistent
• How to plan and conduct an effective staff meeting
• Performing employee evaluations, corrective action plans and terminations

*Get the certification you need for $139 the first month and just $79 for the next 9 months! Total seminar includes 10 DVDs and workbook. By purchasing the first month you agree to have your credit card charged $79 for the following 9 months when a new DVD is shipped. If we cannot charge your card for any reason your lesson will be help until payment is received. Failure to receive all 10 lessons will void your certification and we cannot offer a certificate of achievement or provide education verification.